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Original Text (Annotation: EPW024763 / 1140741)
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Selfridge's Sports & Social Club.
The building still exists in modified form as a privately owned events venue. It was opened in 1920 along with the adjoining playing fields, by Princess Wiasenski, daughter of Gordon Selfridge Snr.
When the facility eventually came into the hands of the then Wembley UDC, it became known as the John Billam Sports Ground.
Who John Billam was, I have no idea. Suffice to say local authorities have a well-established tendency to be self-regarding, so he was, in all probability, one of their officials. '